Mike Jindra, a professor at the University of Notre Dame, developed a guide with some great examples to help you choose your subculture. Suggestions include:
Events--examples: conferences, conventions, festivals, ceremonies, sports.
Activities or Hobbies--examples: cooking, baking, gardening, hiking, climbing, knitting, gaming, sports, bird watching, geocaching, collecting. See Wikipedia for a list of hobbies.
Workers--employees and volunteers for different industries. See the Bureau of Labor Statistics list of industries.
Groups of People--examples: nerds, goths, bronies, cosplayers, skaters, trekkies, etc.
Cultural Productions--examples: theatres, museums, media, etc.
Issues--examples: political, social, religious, cultural, local, state, national.
Places--think of different communities. examples: nationalities, ethnicities, city/state residents, neighborhoods, schools, etc.
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