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eCore Public Speaking Textbook (COMM 1113)

This guide serves as the primary text for COMM 1113 in eCore.

Unit 3 Outline

Audience Analysis

  • The Importance of Audience Analysis

  • Demographic Characteristics

  • Psychographic Characteristics

  • Contextual Factors of Audience Analysis

Researching Your Speeches

  • Research

  • Accessing Information Through a Library

  • Research on the Internet

  • Conducting Your Own Research

Supporting Your Speech Ideas

  • Why Supporting Materials are Needed

  • Types of Supporting Materials

  • Attention Factors and Supporting Materials


  • What Language Is and Does

  • Standards for Language in Public Speaking

  • Developing Your Ability to Use Effective Language in Public Speaking

Informative Speaking

  • What is an Informative Speech?

  • Types of Informative Speeches

  • Guidelines for Selecting an Informative Speech Topic

  • Guidelines for Preparing an Informative Speech

  • Giving Informative Speeches in Groups

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