eCore Public Speaking Textbook (COMM 1113)

Audience Analysis

• The Importance of Audience Analysis

• Demographic Characteristics

• Psychographic Characteristics

• Contextual Factors of Audience Analysis

Researching Your Speeches

• Research

• Accessing Information Through a Library

• Research on the Internet

• Conducting Your Own Research

Supporting Your Speech Ideas

• Why Supporting Materials are Needed

• Types of Supporting Materials

• Attention Factors and Supporting Materials

Language

• What Language Is and Does

• Standards for Language in Public Speaking

• Developing Your Ability to Use Effective Language in Public Speaking

Informative Speaking

• What is an Informative Speech?

• Types of Informative Speeches

• Guidelines for Selecting an Informative Speech Topic

• Guidelines for Preparing an Informative Speech

• Giving Informative Speeches in Groups